Privacy Policy

1. Introduction

This Privacy Policy describes how NIRGRANTH CREATION (operating the customer-facing brand MARYADA ETHNICS, collectively "we", "our", "us") collects, uses, shares, protects, or otherwise processes your personal data through our official website https://www.maryadaethnics.com(hereinafter referred to as 'Platform').

We operate exclusively in India, and your personal information is stored and processed securely within India in accordance with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023.

By accessing our Platform or providing your details when placing an order, you agree to the collection, use, and handling of your data in accordance with this Privacy Policy.

2. Information We Collect

We collect information that is strictly necessary to provide you with seamless cultural wear purchasing and delivery services:

• Contact & Identity Details: Full Name, Email Address, Mobile Number, and WhatsApp contact.
• Delivery & Billing Address: Street address, landmark, city, state, and postal pin code.
• Order & Transaction Records: Garments purchased, sizes, order value, payment status, and order identifiers.
• Technical Data: IP address, device type, and browser details used to optimize site performance and security.

3. Payment Information Security & Gateways

Our payment gateway partners utilize industry-standard 256-bit SSL encryption to ensure your transactions are entirely protected against unauthorized access.

4. How We Use Your Information

We utilize your personal information strictly for legitimate commercial and operational purposes, including:

• Processing, packaging, and dispatching your cultural wear orders.
• Coordinating door-to-door delivery with registered courier partners.
• Sending order confirmations, tracking alerts, and invoice notifications via Email and SMS.
• Providing dedicated customer care, addressing cancellation or return inquiries, and issuing refunds.
• Detecting, preventing, and mitigating fraudulent transactions and unauthorized system activity.

5. Data Sharing with Third Parties

We do not sell, rent, or trade your personal information to any third parties for advertising or unrelated commercial purposes. We only share necessary data with trusted operational service providers:

• Logistics Partners: Courier companies (e.g. Blue Dart, Delhivery, Speed Post) receive only your shipping name, address, and contact number for delivery execution.
• Payment Gateways: Payment processors (e.g. PhonePe) receive transaction identifiers and order amounts to securely settle payments.
• Legal Obligations: We may disclose information if required to do so by applicable Indian law or in response to lawful court orders.

6. Data Security & Retention

We employ strict technical, physical, and organizational security measures to protect your personal data against unauthorized disclosure, loss, or misuse.

We retain customer order records only for as long as necessary to fulfill statutory tax, legal, and accounting obligations under Indian law.

7. Cookies & Tracking

Our Platform uses standard cookies solely for essential functionalities such as maintaining your shopping bag state during your browsing session. We do not use intrusive tracking cookies.

8. Your Rights

Under applicable Indian data protection laws, you have the right to access, review, rectify, or request the deletion of your personal contact records from our database by writing to our Grievance Officer.